top of page
Morvoren's Cornish Crisps
A Branding & Packaging Speculative Design Project
Inspired by Cornish folktales, specifically the Mermaid of Zennor. Bold colours, flat shapes, and simplified scenery inspired by the coast of Cornwall, while 'Morvoren' is the Cornish word for mermaid. This project focuses on branding, illustration, and packaging design, aimed at a Gen Z and Millennial demographic.
The Challenge
To create a Gourmet crisp brand inspired by Cornish Folklore, using whimsical Visual story-telling
Research & Inspiration
Iconic Cornish Folktale
Inspiring Crisp packet designs
1960s packaging designs
Cornish coast
The Mermaid Chair, Zennor
Classic Cornish foods
Travel Poster
Key words - retro, flat, lines, bold, mermaid, coast, sea
The Design Process
Colour Palette
Base colours - represent sun, sea, sky
Secondary colours - change based on flavour, add a more whimsical touch
Typography
Header Text - retro, standout, contains curved shapes which can be warped while maintaining font's aesthetic
Body Text - Still has retro feel but more practical, so ideal for info such as ingredients. Grounds the header font.
graphics
Initial Designs and Sketches
Bold linework and block colour, inspired by 60s design
Final outcome
Final Illustrations
OOH Design example
bottom of page